Choosing Jewelry Display Cases

Jewelry displays give customers a glimpse into your inventory, and the right cases can increase visibility and sales. They can also convey a message about your brand and ambiance.

Display cases come in a wide variety of styles and finishes to complement your store decor. Choose lighted or unlighted cases that can be used to showcase earrings and necklaces. Use short necklace busts for chokers and collars and taller ones for opera and lariat necklaces.

Design

The design of your jewelry display cases should reflect the type of merchandise you sell. It should also blend in with the decor and ambiance of your store, creating a cohesive look. The material used for the case is another consideration. Wood, a time-honored choice, can convey an elegance that is appropriate for high-end jewelry stores. Metal and glass can also be used to create a contemporary, modern look.

The height of the jewelry display case is also an important factor. It should be at a level that allows customers to easily browse without having to bend or kneel. This height is especially important for women who are wearing jewelry. Incorporating a mirror into your display case is another way to increase sales. Customers will want to try on different jewelry pieces and they will be able to see how the pieces look on themselves in the mirror.

There are many types of jewelry display cases to choose from, including pedestal and wall-mounted cases. Some are designed to rotate, allowing customers to get a full view of the merchandise. Others are lighted, making them more attractive to customers. There are even some that have extra storage space, which is useful for storing items not currently on display. When choosing a jewelry display case, consider all the options available to you and choose one that best suits your business needs.

Functionality

Jewelry displays must be designed to be both stylish and functional. They must be easy to jewelry display cases access, and they should allow shoppers to view all of the pieces in your collection. Proper lighting is also important to draw attention and highlight the beauty of your items. LED and halogen lighting are popular choices for this purpose. However, be careful not to use too much lighting, as it can detract from the appearance of your jewelry and create a harsh, unnatural effect.

Jewelry display cases are available in a wide variety of sizes and styles. Many of them are customizable, allowing you to create a personalized look for your jewelry collection. You can even add your own branding to the display case to increase your brand visibility and attract new customers.

Another benefit of a good jewelry display is that it makes it easier for shoppers to see the subtle differences between products. This is especially helpful for emerald, diamond, and gemstone jewelry. The more a jewelry product can stand out from the competition, the better it will perform in terms of sales and profitability.

Among the most popular types of jewelry display cases are glass and acrylic models. These are easy to use, and they are also a good choice for retail locations. Acrylic cases are often a better option than glass because they are less fragile and more lightweight. Additionally, they are easy to clean and do not require the same level of maintenance as glass.

Security

Theft is a common concern for jewelry retailers. Small items that fit easily into a hand or pocket are more likely to be taken than larger and bulkier items, making jewelry display cases essential to store security. A display case lock sends a clear message to shoplifters that the store takes its merchandise and security seriously, and it helps deter theft attempts.

Jewelers can also choose to secure their jewelry showcases with shatter-proof glass that resists forceful blows. This type of glass is available for any showcase model, including portable ones. It is also possible to find models that combine shatter-resistant glass with durable showcase construction for maximum strength and visual appeal. These types of showcases can withstand heavy traffic and are ideal for busy locations.

Another way to safeguard your merchandise is to take it out of the showcase at night, rather than putting it back in. This prevents the jewelry from being exposed to dust that can tarnish or damage it, and fluctuating humidity levels that could cause it to warp or decay. However, this requires the jewelry to be moved and reset every day, which can be time-consuming and even damaging if the pieces aren’t handled carefully.

Some jewelry showcases are designed to eliminate this issue by combining a sturdy base with a rotating storage section that stays out of sight during the day. These models can be used to show off several items at a time, and they allow customers to see the details of each piece without disturbing it. They can also be paired with a safe or vault for extra protection after hours.

Lighting

When choosing display cases for your jewelry, consider two factors: visibility and security. The ideal case is a lockable showcase that allows customers to view the jewelry while keeping the items safe from theft. These types of cases are the industry standard for retail locations that sell upscale items.

The type of lighting you use in your jewelry display cases is crucial for jewelry display cases achieving the best results. Lights should be powerful enough to illuminate the merchandise, but not so bright that they become distracting or cause glare. The color temperature of the lights should also be appropriate to the tone and style of the jewelry being displayed.

Another important factor when choosing jewelry display cases is the material from which they are made. Glass is a common choice for showcases because it’s both visually appealing and durable, but it can scratch easily and may break upon impact. Acrylic, on the other hand, is becoming more popular for its durability and ease of maintenance. Acrylic is also lighter than glass and will not break upon impact, making it safer for delicate items like jewelry.

When choosing a lighting fixture for your jewelry, choose one that offers oblique side light irradiation. This will help to make your jewelry appear clear and three-dimensional. In addition, the lighting should be uniformly distributed throughout your showcases. LED strip lights are a good choice for this purpose, as they offer the flexibility of multiple lamping options and varying levels of illumination. Also, LED binning helps ensure that the lights are of consistent color, preventing hotspots and shadows.